Head of Social Media

At the University of East London, social media is where our students, staff and communities share their stories, connect with audiences and bring UEL to life. We are looking for a Head of Social Media to lead our social strategy and create content that stops the scroll, starts conversations and strengthens our connection with current and future students.

About the Role

You will lead UEL's social media strategy across key platforms, shaping a distinctive, audience-led presence through compelling storytelling, video-first content and creator-led campaigns. Working closely with Marketing, PR and teams across the University, you will lead a small creative team, grow engagement and ensure social media plays a strong role in brand building and student recruitment.

What You'll Be Doing

- Lead UEL's social media strategy across key platforms
- Create engaging, high-impact content and campaigns
- Grow our use of video, creators and influencer partnerships
- Lead and develop the social media team
- Work closely with Marketing and PR on integrated campaigns
- Use social listening, analytics and insight to improve performance
- Manage online communities and social responses during sensitive or fast-moving situations

About You

You will be an experienced social media leader with strong creative instincts and sound strategic judgement. You will bring:

- A strong track record of delivering engaging social content and campaigns
- Excellent knowledge of social platforms, trends and audience behaviour
- Experience leading creative teams
- Strong understanding of paid and organic social
- Confidence working with senior stakeholders
- Strong analytical, communication and community-management skills

Experience in higher education would be useful, but we are equally interested in candidates bringing fresh thinking from other sectors.

What You'll Need to Thrive

You will be curious, creative and comfortable with change. You will know when to lean into a trend and when to leave it alone, and you will have the confidence to try new ideas while keeping audience needs and brand reputation front of mind.

Benefits Package

At UEL, we believe that a great role is about more than just a salary. It's about the complete package, including our outstanding work environment and inclusive culture. We offer a genuinely competitive salary, dependent on experience, and a range of excellent benefits.

Building an Inclusive Future

As an inclusive, equal-opportunities employer, our Stonewall membership and Athena Swan awards reflect our ongoing dedication to Equality, Diversity and Inclusion and we're committed to closing the diversity pay gap. We're a disability confident employer and value all applications. Please let us know if you require any reasonable accommodations throughout the recruitment process.